一. Business objective: win the market with quality service!
二. Enterprise objective: to create the best quality products, to do the most sincere service.
三. Development goal: "create a first-class industry and become the first in China.
四. Enterprise spirit: "unite and struggle, love and dedication; Pioneering and innovative, dare for the world."Interpretation: "unity" is a basic guiding ideology, the development of the enterprise good through communication, coordination, partnership, build a fair and just good business environment, form a pulled up and down, moving in tandem."Struggle" in the work must be accurate and efficient, at the completion of tasks to be "not a true man unless he comes to the Great Wall" of the heroic feelings, want to have a "don't bend, don't throw in the towel, dry the tears, hold on" heroic, on the set of practical milestones, encourage appropriate leading, against waste turgid."Benevolence" people have "human nature", and enterprise is the nature of human beings formed by human beings. So what is the "nature" of corporate culture? In fact, the "nature" of corporate culture is people-oriented. But what exactly is "people-oriented" and "humanized management", through a complete care system to make employees feel their respect, help and care for, make employees love enterprise, love, love, home inns. Keeping good employees is a company's greatest asset."Dedication" is to protect the interests of every employee to the maximum extent under certain conditions. The premise is that there is such a "certain condition," which is not inherent. It's created by every employee in the organization. Everyone must work hard to create this condition by contributing their talents and strength to the enterprise, so as to ensure that everyone can enjoy the greatest benefits."Pioneering innovation" is the soul of enterprise development. Through extensive scientific research activities and reasonable Suggestions of employees, the innovation of all employees can be realized. Realize technological innovation and management innovation through modernization, informatization and standardization of management concepts and means. Through extensive exchanges and cooperation with other countries, we will achieve win-win cooperation in new technologies."Dare for the world" dare for the world is the source of career success, dare to learn, dare to practice innovation. We should learn and adapt to changes, generate and develop in adaptation, and take the initiative to learn and innovate as a working ability. Any employee of the company has and should have the spirit to dare the world when facing the changeable market and the relationship with others in the same industry.
五. Core values of the enterprise: to satisfy customers and make employees happy.
Explanation: the ultimate goal of an enterprise is to create value. Value is the essence of an enterprise's survival and development. Can anyone buy goods or services without value? No one buys your product or service and what do you earn from it? Only when your product or service has value and is recognized by the society will it bring you endless profits. In the same way, employees must work hard to create value for the enterprise in order to get the due reward. Therefore, customers, enterprises and talents should serve each other, and each should reflect the value of each other.